Why is content important?

A quality content can make your website unique and deliver the right message in the minds of your customers. The success of your website depends primarily on its content. In the end, the content will win those potential customers. All other components of the website such as design, visual effects, videos and so on provide secondary support. Designing your website is more than just creating beautiful images. In order to be able to understand your needs, goals, and the types of customers you want to attract, web design companies need your content first. The best way to have content for a web design company to think about is to present you and your vision. Content is like an engine. Without it, all you have is an empty shell.

When creating a website, you have two options:

• Write the content first and then design around it or
• Design first, then create content to fit into it.

My point of view is choose the first option which is to write the content first.

Content is the foundation of your website. All your content should point to the purpose of your website. For example, if your company is a food and beverages industry, your website must contain location and other information such as types of foods and drinks that will be provided, so that people will know exactly what they want and go to your place. The Content First method works because it forces you to determine the purpose of the site and how the site will achieve that purpose. To create your branded content, you will consider the purpose of your website. Also consider who your potential customer is. You need to know who to talk to in order to write something that resonates with them. Now draft something that is meaningful, informative and interesting. Network replication is required before page layout and design can be developed. Now that you have the targeted and optimized content, you can start designing.

Content and SEO are mutually beneficial

Content marks the relevance of the website and provides the information that web crawlers need to classify and rank websites. Content-first approaches can lead to better search rankings and a better user experience. SEO should not be heavy. Mixing phrases and keywords can lead to tedious and confusing writing. The content needs to be useful and authentic, while still providing what the web crawler needs to rank the site. Just remember to be careful with phrases and words extracted from these tools. Make sure your content is useful, clear and what you write is accurate and sounds right for the site.

Website is a long-term advertising investment, make sure you take some time to pre-design your content before meeting your website designer for the first time.

Therefore, it is worth considering the following:

• Determine what is and is not needed on your website.
• Make sure your content meets your business and website goals.
• Provide a first draft of your content to your web designer.
• Consider using landing page content for SEO.
• Think about what your homepage and blog / news section look like, because this is where your prospects / customers will most remember you.

Overall, a comprehensive and well thought out plan can help you eventually create a great design website that will work effectively for you. After developing your web content, we will help to design your website around it and find the best delivery method. Why not to contact us now so that we can help you to achieve your goals.

Keyway Technologies Sdn Bhd is a website design and digital marketing solution provider based in Penang, Malaysia.

Apart from web development, we also provide help desk software like LiveAgent,  lead management software such as noCRM, mass email application and more.