Photo by Edho Pratama on Unsplash

Due to the fact that the number of internet users is increasing day by day, a website is a crucial component to your business as everyone is spending most of their times on the web. You may already have a website a long time ago, but are your website well designed?

Why do we say so? It is purely biology. Humans are wired to stare at beautiful things – we often appreciate and are drawn to beautiful things as the sights make our human mind happy. Perhaps it is time to review your website as web design is also an important element for your brand.

Here’s 4 reasons why web design matters.

Web Design Sets First Impression

Imagine walking into a grocery shop where all the goods on the shelves are dusty, old and misarranged, what is your first impression? Are you still inclined to buy from this shop? Or would you rather buy from a grocery shop that looks clean and nice? This is why first impression matters – it can affect your sales result almost immediately.

A good first impression impacts how people perceive your brand. If your site looks outdated and unattractive, not only will it provide negative impression to your visitors, it might also force your visitors to leave your webpage for your competitor’s site.

Web Design Affects Customer Trust

Websites with outdated content and design are often perceived by people as shady and unreliable, causing people to lose trust in the brand and products. When people lose trust, they will also lose confident to buy from you. Instead, they will seek out your competitors and buy from them instead. This is why a good web design is important, as a neat looking and professional website signals trust to your audience, making them to have more confidence in you and you’ll have more chance in converting them from leads to sales.

Web Design Improves SEO

SEO (search engine optimization) impacts how high up your website come up in search engine result page. Web design elements such as website loading speed, mobile friendliness, easy-to-read design, etc. greatly affects the SEO ranking of a website. Your website must be properly set up in order to have a good ranking. We have talked about SEO more in our previous detailed post here.

Web Design Creates Consistency

Your website should have consistency with your branding, and that includes elements such as fonts, corporate colours and overall styles. If your web design is different with your branding, it might confuse your customers and cause them to become unclear of your brand identity. You should also have consistency across all you pages in your website. A website with different designs on every page does not really convey professionalism and it might impact brand recognition in a negative way.

Now that you have learned the importance of web design, you can also check out the key points of a good web design here. If you are overwhelmed and do not know where to start, that is fine. Contact us anytime and we’ll gladly help you out.

Keyway Technologies Sdn Bhd is a web design and IT solution provider based in Bukit Minyak, Penang.
Apart from website development and customer support software like Live Agent, we also provide lead management solution, email marketing tool and more.