"Social media" is the name of a web-based mobile technology that is used to transform communications into interactive conversations. This interactive dialogue can occur between organizations, communities, and individuals. The Internet enables millions of people to connect with each other, and also allows business owners to use Web-based applications to promote their business to people around the world.

Using social media as a marketing tool to promote a business will help to increase sales and visibility. There are many types of social media where people may use to connect with their friends or family. People use Facebook mostly as their social media tools to connect with other people. Besides that, there are also many other social media tools which used by them such as Instagram, Twitter, LinkedIn and so on.

Let us see how social media can help you connect, participate and grow your business in many ways.

1. Social media will increase website traffic

The existence of social networks is essential to attract website traffic. Social media posts and advertisements are the key ways to increase website visits. After you post a new post or sharing great content from your website to social channels, it will attract many readers to visit to your website. This idea is not only to use social media for interaction, but also to attract users to the company’s business page, which will further educate users about your work and services. Besides that, it will not only attract traffic directly to the web, but it can also improves search rankings. As you know, SEO is a long and hard process that can help you get to the top of Google search results. Factors such as external links, selected keywords, website content and so on will affect your competition with competitors in search engines. Social media can help you to improve these factors, not only thanks to direct traffic, but also to share links through the profiles of social media users.

2. Social media will make personal relationships more personal and interacting with customers

Social media is a two-way channel, and you can take this opportunity to build good relationships with your customers and potential customers. Besides, it can also form a bond of trust with them. Social media mainly involve interaction and open dialogue with users. Furthermore, it can also help you to personalize your brand and build a sincere relationship with the community. Moreover, it can shortens the distance to the audience, especially when you speak to them using your personal account. By replying to the concerns of your customers and asking for their opinions, you can enhance customer satisfaction while getting more traffic for your site, which will further promote your business. Other than that, you can share photos and videos via social media, keeping your customers updated with the current events and latest offerings of your business. This helps to make your customers feel a connection with you and your business.

3. Social media will helps to increase sales

No matter what you sell, social media can help you sell it. A good social media strategy will have a positive impact on sales because it can increase the overall exposure of your business, attract people to talk about your business or services, and present your products or services to a wider audience.  Social accounts are an important part of the sales channel-the process by which new contacts become customers. As the number of people using social media continues to grow and social sales tools develop, social networks will become increasingly important. The goal is to convert users into your customers or sales. When you interact with customers and build trust with them, this shows your interest in customers and their experience, which often translates into further sales.

4. Social media can help for reputation management

Anyone who has participated in the business knows that a negative comment can be more harmful than anything else. Therefore, any online business needs a reputation management team to monitor social media activity. Your customers are already talking about you on social media, whether you are responding or not. If you and your team are involved, you can highlight its positive impact in important social posts about your brand and resolve it before the negative impact becomes a major issue. This will not only helps the company to track the level of satisfaction that customers indicate through their comments, it will also help to solve user problems and enhance the overall user experience. It is very important to maintain the corporate image. Obviously, negative reviews and rumours of bad business practices can easily damage the image of any business. Through social media, you can easily respond to potentially disruptive comments in real time and help maintain the image of high-quality customer service you want your business to have.

Here are some examples of social media tools that you might use to promote your business:

Facebook: It is the world's largest social network and frequently occurring information content, industry news and product promotion information which can generate brand loyalty and increase sales.

Instagram: The effect of e-commerce is greatly influenced by product images, which makes this visually-led social platform a key driver of online corporate brand awareness. Instagram regularly sharing product images and lifestyle information which related to the brand that can greatly expand your audience.

Twitter: The popularity and participation on Twitter can be as effective as Facebook if one can manage well. Staying active and interacting with other users, coupled with the content marketing strategy adopted on Facebook can enhance your presence on other social media platforms and attract attention among new potential customers.

LinkedIn: This is the most commonly used professional networking platform which enables companies and individuals with similar interests to establish connections. LinkedIn is best suited for thought leadership content, especially high-end brands. Many executives and CEOs share business intelligence and cultural heritage to indirectly enhance their companies.

Conclusion

Social media is a tool. If you can take advantage of its possibilities, your business will definitely benefit from it. With a good strategy, some creativity and other tools, you can use less resources to achieve your marketing goals. Don’t hesitate anymore, start to use social media tools for your business today.

Keyway Technologies Sdn Bhd is a website design and digital marketing solution provider based in Penang, Malaysia.

Apart from web development, we also provide help desk software like LiveAgent,  lead management software such as noCRM, mass email application and more.