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What is branding?

Branding is a marketing strategy in which a company sets up a name, logo or design that is easy to identify and solely belongs to the company or product. With a unique name or logo, the public can easily differentiate the product from other products in the market. Branding is important as it provides long lasting impression on consumers. So as you can see, branding is considered to be one of the most important elements to a business. As almost half of the world’s population are internet users, perhaps you should consider bringing your branding online.

Why online branding?

Since people are spending more of their time on the internet, doing online branding is a good way for you to connect with your potential customers. When your business is present on platforms such as Facebook, Instagram and even top of Google search result pages, with a good branding strategy, your audience will remember you and know what your company is about. Even though they might not buy from you this time, high chance that they will think of you when they need the products or services that you offer.

Here is some easy and simple ways you can start straightaway to strengthen your online branding.

Start A Blog

Blogs can help your branding in many ways. Firstly, by filling up your blog with relevant keywords and quality content, your website will rank better on search engine result page (SERP). The higher your ranking, the higher chance your website will show up on first page of Google search results. When your business always appears on the first page, the audience will more likely to remember you. Check out our previous blog postwhich we talked about search engine optimization (SEO). 

Sharing informative content on your blog that is relevant and up to date will also help you to gain traffic as people are more likely to share your articles on social media platforms. If your content has gone viral, you will gain more awareness and even more sales due to the exposure you gain from people engaging with your content digitally.

Optimize Your About Us Page

Do you have an About Us page on your website? If you don’t have an About Us page, it’s time to get started. If you do have an About Us page, well done! But let’s review the content together. Is it full with facts such as founding year, founder’s name? The About Me page is a good chance to introduce your business and where you stand to your potential customers. Instead of filling the page with these facts, telling an engaging story such as ‘why does our business exist’ and ‘how are we better than anyone else?’ will help the audience to understand you better. Take this chance to define your brand and establish how you are different than others.

Increase Customer Engagement

One of the ways of internet branding is by interacting with your customers online. For example, connecting with your audience on digital platforms such as Facebook, Twitter, Instagram, Youtube and more. Encourage your audience to share content such as product review, photo or video to show their purchase and other ways. This will greatly improve your branding and inspire others who have not hear about you before to find out more about you. One way of encouraging people to share content is to hold an online contest, such as quiz or photo contest. You can offer incentives such as prize or vouchers to attract engagement.

Provide Good Customer Experience

Customer’s support can build or break a business, so we should always keep their happiness in mind. Pay attention to the entire purchasing process, from sales to product delivery. A good quality provides positive experience for our customers, and this will have a long lasting impression on your brand image. Provide your customers online chat using software such as LiveAgent to further support them when they need any help on their order or about your product. Send a thank you card by email to your customers after their purchase, you can even offer them a special discount code to encourage repurchase.

Need help implementing your online brand strategies? We have a few tools up our sleeves that can help you achieve your goals. Contact us today to learn what we can do for you.

Keyway Technologies Sdn Bhd is a web design and IT solution provider based in Bukit Minyak, Penang.
Apart from website development and customer support software like Live Agent, we also provide lead management solution, email marketing tool and more.