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What is SEO?

Ever wonder where does your site traffic come from?

Your website visitors mostly come from search engine result page (SERP) of most search engines such as Google, Bing and Yahoo. In order to get more organic (unpaid) traffic and boost more people to visit your pages, you will need to optimize your website.

This is known as search engine optimization (SEO). A website with good SEO will have better chance in showing up at the top results on the search engine result pages. This encourages engagement and interaction as well as expands your customer reach, thus increasing brand awareness.

Sounds hard? You’re not the only one who thinks so. Often times, SEO can be complicated and hard to understand. Due to the complexity of the algorithm of the search engines use to rank sites, it can be difficult for people to improve upon their SEO.

Let us show you a few tips on how you can improve your SEO rankings easily.

High quality content matters

Dwelling time is the time that people stay and ergo, ‘dwell’ on your website. The period of dwelling time, whether it’s long or short, affects your SEO ranking. This is why the content of your website matters – we couldn’t stress this enough.

When you have useful and informative content, visitors will spend more time on your webpage to absorb the info you provide. To drive more traffic to your website, your content needs to be constantly updated, high quality and stay relevant to the current trends. All these attributes provide reasons for visitors to keep coming back. Also, when people bookmark your pages on Google Chrome browser, your SEO ranking will also be improved.

Improve the loading speed of your website

Why is loading speed important? This is because search engines take load speed into consideration when their algorithm is evaluating a website ranking. Furthermore, if load speed of a website is slow, visitors might leave your site early as they don’t have the patience to wait any longer (remember dwelling time that we’ve mentioned earlier?), and this will further impact your SEO ranking. As a result, by optimizing your website loading speed, you can also improve your SEO ranking.

If you ever feel that your webpage is running slow, give us a call!  We can help you on analysis and figure out a plan together to improve your website speed.

Optimize your images

The images you upload to your website play a role in SEO rankings too. Yes, you heard that right. Let us tell you why. Images with big file size will slow down the loading page of your site, which as mentioned previously, will harm your SEO rankings. Therefore, it would be better to resize or compress your images before uploading them to your website. Other than that, you can also take the advantage by naming your images with keywords that are relevant to your content. This includes the file name, alt tag, description as well as caption of a picture.

Format your content properly

A long wall of text discourages people from continue reading, your SEO rankings will then be affected due to short dwelling time. Optimize your content by using header tags to break down your content into sections and select font size and type that are easier to read. Moreover, fully utilizing formatting such as font colours, bold or italic texts, bulled list also play a role in helping people to read better. A content that is easy to read and understand will improve user experience, and as a result encourage visitors to dwell longer. 

Make sure your content is readable

I have talked about dwelling time several times in this post as it is a crucial factor in SEO rankings. To increase the time visitors dwell on your site, make sure you always keep your readers in mind and that your content is easy for them to read and understand. Instead of using special words that only a specific profession of people understand, use more layman’s terms so that all your audience can digest easily. 

Optimize your website for mobile devices

According to statistics, more than 50% of all website traffic worldwide come from mobile phones. Not having a mobile site in these days will greatly influence your SEO rankings as user experience is affected, thus discouraging traffic as audiences will not want to stay on your webpage. Moreover, Google has announced that starting April 2015, mobile friendliness of a website is considered as a ranking signal that will significantly impact their search results. Not sure if your site is mobile friendly? Google offers a simple yet effective tool to check your mobile friendliness.

Don’t worry if your website is not mobile friendly, contact us anytime and we’ll help you to solve this issue.

In summary, as you can see SEO plays a very important role in promoting your business as well as increase brand awareness and recognition. It’s definitely not too late to make improvement on your site though. If you’re just getting started on optimization and you feel overwhelmed by all this information, afraid not – You can approach us anytime and we’ll be glad to help you on this journey.

Keyway Technologies Sdn Bhd is a web design and digital marketing solution provider based in Penang, Malaysia.
Apart from website development, we also provide help desk software like LiveAgent,  lead management software such as noCRM, email marketing software and more.