What is E-commerce?

E-commerce is a term which is to describe conducting business activities such as buying and selling products or services on the internet through a website. In today's e-commerce trend, most people like to shop in a comfort place which is to stay at their home and browsing the website. So it is necessary for you to create an e-commerce website, also known as an online store, that will make it easy for customers to shop your products with just a few clicks.

However, many people are still adhere to the traditional sales system which is selling their product and services in a physical store. In a situation full of fierce competition, the traditional sales system will not bring huge benefits for your business. Please do not hesitate and fear of to start your business online, read on for further information about the advantages of having an e-commerce website.

Reduced costs and time

In a traditional sales system which is having a physical store, many costs and time will be involved to manage inventory. They have to pay for services such as rent, utilities, internet and more. Compared to having online stores, it is much more cheaper and easier. An online stores provide their owners with facilities and features such as inventory management that can be used to automate certain duties. There is a web-based system which you can automate inventory in your website. Once automated, the system will manage the inventory for you so that you will have more time to do other things. Other than that, the automation of checkout, billing, payment, and other operational processes reduces the number of employees required to run an e-commerce setup.

Open all the time

Through e-commerce website, you will be able to provide services 24 hours a day, 365 days a year and 7 days a week and gradually improve your business. As this can help to increase sales by increasing the number of orders will be received. Your online automated store can help you to continue all transactions while you are sleeping. From a customer's perspective, it aslo brings benefits for them as an “always open” stores are more convenient. They can buy products whenever they need them early in the morning or middle of the night.

Work at anywhere

In this modern age, people are seeking for a free and leisure working environment. An e-commerce store is the best choice for these people, you can run your business anywhere in the world. You can check your business, answer questions or update catalog from anywhere whether in the car, at cafe or even travelling. As long as you have access to the Internet, you can continue to manage your business.

Selling products globally and get exposure

A normal businessman will want their business to grow and increase the visibility of themselves. However, if you are still operating your business in a physical store, there will have limited geographic area where you can provide services. On the other hand, if you have an e-commerce website, you can sell and trade goods or services globally without any geographical restrictions. E-commerce is a good platform to bring your business to global market and let all the people around the world to notice you with just a few clicks.

Record and pay attention to customer buying habits

Customers' buying habits are extremely important for a business: what they buy, what they don't buy, what they care about and so on. In a physical store, it is hard to anaylze what each of the customer buy and how often they buy. However, with an online sales system, the site is able to record all the marketing activities such as items viewed, pages visited and all items puchased. Moreover, you will have more understanding about the customer buying pattern and so you'll be able to provide them accordingly. This will help to enhance the ongoing relationships with your customers and as a result when they feel satisfied, they will keep coming back to you.

Attract new customers through search engines

People all around the world use search engines every single day to search for information or products they want to buy. However, they will mostly click on those links that only appear on the first page of search engine results while never go to the second or third page. An online marketing is motivated by traffic originating from search engines to attract more customers and earn more business revenue. Adversely, a traditional sales system which is only have a physical store will be difficult to reach such a huge market. Therefore, it is important to begin an activity called search engine optimization (SEO) on your e-commerce website which can enhance the visibility of your online stores to those who are searching for your things in the search engine. More search engine visibilty will attract more people to visit your online store.

OVERALL, as demand in e-commerce industry continues to grow, every businessman is considering to create an e-commerce website to start their business. If you are searching for a website development company that is experienced, able to provide good visibility and user-friendliness of your website, please leave us a message or give us a call.

Keyway Technologies Sdn Bhd is a website design and digital marketing solution provider based in Penang, Malaysia.

Apart from web development, we also provide help desk software like LiveAgent,  lead management software such as noCRM, mass email application and more.